{"id":168634,"date":"2015-06-25T13:31:55","date_gmt":"2015-06-25T13:31:55","guid":{"rendered":"https:\/\/www.meydan.tv\/article\/is-azerbaijan-buying-positive-coverage-of-the-european-games\/"},"modified":"2021-10-29T12:25:20","modified_gmt":"2021-10-29T08:25:20","slug":"is-azerbaijan-buying-positive-coverage-of-the-european-games","status":"publish","type":"post","link":"https:\/\/www.meydan.tv\/en\/article\/is-azerbaijan-buying-positive-coverage-of-the-european-games\/","title":{"rendered":"Is Azerbaijan Buying Positive Coverage of the European Games?"},"content":{"rendered":"
\n \"\"
<\/figcaption><\/figure>\n<\/p>\n
\n \"\"
<\/figcaption><\/figure>\n

\n After refusing to admit the
\n
\n Guardian
\n <\/i>
\n , Amnesty International, and others into Azerbaijan during the European Games, the Caspian nation has struggled to attract the positive foreign press it anticipated when the Games were first awarded. However, a series of articles at the Brussels-based weekly newspaper and website
\n
\n
\n New Europe
\n <\/i>
\n <\/a>
\n appear to indicate that Baku may have turned to buying favorable coverage instead.\n<\/p>\n

\n Since June 9,
\n
\n New Europe
\n <\/i>
\n has been publishing official European Games press releases under the bylines \u201cBaku European Games 2015\u201d and \u201cNew Europe.\u201d The press releases and a single unique article are posted with the unelaborated qualifier \u201c
\n
\n this article is part of the Baku 2015 European Games Knowledge Network of New Europe.\u201d
\n <\/i>\n<\/p>\n

\n
\n New Europe’s
\n <\/i>
\n \u201cKnowledge Network\u201d
\n <\/i>
\n is comprised primarily of essays licensed from
\n
\n Project Syndicate
\n <\/i>
\n and a series of articles sponsored or authored by private entities
\n
\n .
\n <\/i>
\n There is
\n
\n
\n Energy Future
\n <\/i>
\n <\/a>
\n <\/i>
\n by Lukoil,
\n
\n
\n Connected Europe
\n <\/i>
\n <\/a>
\n by Huawei,
\n
\n
\n AT&T Europe’s Public Policy Blog
\n <\/i>
\n <\/a>
\n ,
\n
\n an open letter to Mikheil Saakashvili and Carl Bildt
\n <\/a>
\n by Georgian MPs labeled \u201cadvertorial,\u201d and most recently, the
\n
\n Baku 2015 European Games Knowledge Network
\n <\/a>
\n .\n<\/p>\n

\n These series are by all appearances
\n
\n native advertising
\n <\/a>
\n : media industry jargon for articles that are designed to look like normal news, but are in fact produced by or for a brand seeking to improve its public image. It is a lucrative form of revenue in the modern media environment \u2013 according to the
\n
\n
\n Wall Street Journal
\n <\/i>
\n <\/a>
\n , the average
\n
\n Buzzfeed
\n <\/i>
\n native advertising campaign earns about $100,000.\n<\/p>\n

\n Sites that depend on native advertising generally try to protect their journalistic credibility by ensuring sharp-eyed readers will not confuse native advertising with editorial content. Gawker Media blogs tag every non-editorial post \u201csponsored content.\u201d
\n
\n Quartz
\n <\/i>
\n has
\n
\n a thousand-plus word explainer
\n <\/a>
\n on its advertising guidelines.
\n
\n The Atlantic, Quartz’s
\n <\/i>
\n parent company,
\n <\/i>
\n
\n caused a media firestorm
\n <\/a>
\n in the US after it published a native ad by the Church of Scientology that readers viewed as sullying the venerable magazine’s reputation.\n<\/p>\n

\n
\n New Europe
\n <\/i>
\n does not explicitly label any of its content native advertising, has no uniform format among corporate-branded posts and bylines, and has no publicly available policy on the matter. Although the reader can assume the content on
\n
\n AT&T Europe’s Public Policy Blog
\n <\/i>
\n is paid for and written by AT&T Europe, it is unclear who is behind
\n
\n Baku 2015 European Games Knowledge Network
\n <\/i>
\n , if it is not the European Games Organizing Committee itself.\n<\/p>\n

\n When reached by phone at their Brussels office, New Europe declined to comment on the topics of native advertising or their relationship with the European Games Organizing Committee. Meydan TV was told to contact the website’s director, Alexandros Koronakis, who has not responded to multiple requests for comment or an emailed list of questions.\n<\/p>\n

\n The series does include one piece of unique content by Ariti-Marina Alamanou,
\n
\n New Europe
\n <\/i>
\n ‘s Legal Affairs Editor, who has written only six articles in her seven years in the position
\n
\n .
\n <\/i>
\n Alamanou, who does not have a working
\n
\n New Europe
\n <\/i>
\n email address, also did not respond for requests for comment or an emailed list of questions.\n<\/p>\n

\n The editorial,
\n
\n
\n European Games: Sports or Politics Competition?
\n <\/i>
\n <\/a>
\n <\/i>
\n is written in imperfect English and includes numerous grammatical errors. It primarily rehashes claims in Azerbaijani state media of a conspiracy of international NGOs bent on defaming and dominating Azerbaijan (led by the National Endowment for Democracy, USAID, and \u201cthe foundation of Soros\u201d) and explains, in great detail, the opinions of Ali Hasanov, Azerbaijani President Ilham Aliyev’s chief aide for Public and Political Affairs, and other unnamed Azerbaijani officials on Azerbaijan’s international relations.\n<\/p>\n

\n In
\n
\n a recent interview
\n <\/a>
\n with
\n
\n Buzzfeed
\n <\/i>
\n , Hasanov accused the US State Department of leading an international \u201canti-Azerbaijani campaign\u201d that convinced most European leaders to boycott the European Games’ ceremonies. In
\n
\n New Europe’s
\n <\/i>
\n editorial, Hasanov reiterates his belief that the goal of Western countries is to \u201cturn Azerbaijan from its independent policy.\u201d\n<\/p>\n

\n The editorial also includes a lengthy, fabricated quotation attributed to the Spanish website
\n
\n Larepublica.es
\n <\/i>
\n . The quotation, which is critical of Armenia and references international criticism of the Sochi and Beijing Olympics, does not appear anywhere in
\n
\n La Rep\u00fablica’s
\n <\/i>
\n archives, the news site confirmed on Monday.\n<\/p>\n

\n A supporting quotation attributed to an \u201cofficial statement\u201d by the European Union also could not be verified, and did not specify which EU agency purportedly issued the statement. Alamanou did not respond to requests for clarification.\n<\/p>\n

\n The day after publication,
\n
\n European Games: Sports or Politics Competition
\n <\/i>
\n was translated into Azeri and published in both languages by state-run and allied media, including
\n
\n News.az
\n <\/a>
\n ,
\n
\n APA
\n <\/a>
\n , and
\n
\n AzerNews
\n <\/a>
\n . Not one noted
\n
\n New Europe’s
\n <\/i>
\n relationship with the Baku European Games.\n<\/p>\n

\n Earlier this month, the same treatment was given to
\n
\n a glowing editorial on the European Games in
\n
\n The Hill
\n <\/i>
\n <\/a>
\n <\/i>
\n by Raoul Lowry Contreras. While
\n
\n The Hill
\n <\/i>
\n noted that Contreras’ trip to Azerbaijan was paid for by Trend News Agency, a private Azerbaijani company, reprints by
\n
\n all
\n <\/a>
\n
\n other
\n <\/a>
\n
\n Azeribaijani
\n <\/a>
\n media outlets omitted
\n
\n The Hill
\n <\/i>
\n ‘s qualification.\n<\/p>\n

\n A recent
\n
\n Foreign Policy
\n <\/i>
\n
\n investigation
\n <\/a>
\n into Azerbaijan’s lobbying of the United States Congress unearthed a recent
\n
\n FARA filing
\n <\/a>
\n by the Podesta Group stating the Washington-based lobbyist would \u201cadvise Azerbaijan on its online engagement\u201d for the month of June for a fee of $10,000. At the time, analysts speculated the Podesta Group would be tasked with fighting back against the negative publicity the games were attracting in international media.\n<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"

After refusing to admit the Guardian, Amnesty International, and others into Azerbaijan during the European Games, Azerbaijan has struggled to attract the positive foreign press it anticipated when the Games were first awarded.<\/p>\n","protected":false},"author":11,"featured_media":27818,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[37],"tags":[],"class_list":["post-168634","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","infinite-scroll-item","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33","no-featured-image-padding"],"acf":[],"yoast_head":"\nIs Azerbaijan Buying Positive Coverage of the European Games? - MEYDAN.TV<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.meydan.tv\/en\/article\/is-azerbaijan-buying-positive-coverage-of-the-european-games\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is Azerbaijan Buying Positive Coverage of the European Games? 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