{"id":337492,"date":"2025-11-14T19:58:52","date_gmt":"2025-11-14T15:58:52","guid":{"rendered":"https:\/\/www.meydan.tv\/?p=337492"},"modified":"2025-11-14T22:09:44","modified_gmt":"2025-11-14T18:09:44","slug":"media-q%c9%99zetl%c9%99rin-maliyy%c9%99l%c9%99sm%c9%99sini-m%c9%99hdudlasdirdi-s%c9%99s-q%c9%99zetind%c9%99-ixtisarlar-basladi","status":"publish","type":"post","link":"https:\/\/www.meydan.tv\/az\/article\/media-q%c9%99zetl%c9%99rin-maliyy%c9%99l%c9%99sm%c9%99sini-m%c9%99hdudlasdirdi-s%c9%99s-q%c9%99zetind%c9%99-ixtisarlar-basladi\/","title":{"rendered":"MED\u0130A q\u0259zetl\u0259rin maliyy\u0259l\u0259\u015fm\u0259sini m\u0259hdudla\u015fd\u0131rd\u0131: \u201cS\u0259s\u201d q\u0259zetind\u0259 ixtisarlar ba\u015flad\u0131"},"content":{"rendered":"\n

<\/p>\n\n\n\n

Median\u0131n \u0130nki\u015faf\u0131 Agentliyi (MED\u0130A) noyabr\u0131n 13-d\u0259 \u00e7ap medias\u0131na d\u0259st\u0259k m\u00fcsabiq\u0259sinin yeni \u015f\u0259rtl\u0259rini a\u00e7\u0131qlay\u0131b. Yeni qaydalara \u0259sas\u0259n, q\u0259zetl\u0259rin yaln\u0131z h\u0259ft\u0259d\u0259 bir n\u00f6mr\u0259si maliyy\u0259l\u0259\u015fdiril\u0259c\u0259k. Qurum bunu m\u0259tb\u0259\u0259, ka\u011f\u0131z v\u0259 dig\u0259r texniki x\u0259rcl\u0259rin artmas\u0131, h\u0259m\u00e7inin median\u0131n r\u0259q\u0259msalla\u015fma prosesin\u0259 uy\u011funla\u015fmas\u0131n\u0131n z\u0259ruriliyi il\u0259 \u0259sasland\u0131r\u0131r. Agentlik hesab edir ki<\/a>, bu q\u0259rar h\u0259m redaksiyalar\u0131n y\u00fck\u00fcn\u00fc azaldacaq, h\u0259m d\u0259 onlar\u0131n onlayn platformalarda m\u00f6vqel\u0259rini m\u00f6hk\u0259ml\u0259ndirm\u0259sin\u0259 \u015f\u0259rait yaradacaq.<\/p>\n\n\n\n

Bir g\u00fcn sonra \u2014 noyabr\u0131n 14-d\u0259 \u2014 35 ildir f\u0259aliyy\u0259t g\u00f6st\u0259r\u0259n \u201cS\u0259s\u201d q\u0259zetinin ba\u015f redaktoru B\u0259hruz Quliyev q\u0259zetin h\u0259ft\u0259d\u0259 bir d\u0259f\u0259 \u00e7\u0131xaca\u011f\u0131n\u0131 v\u0259 kollektivd\u0259 ixtisarlar apar\u0131laca\u011f\u0131n\u0131 a\u00e7\u0131qlay\u0131b.<\/a><\/p>\n\n\n\n

\u00c7ap medias\u0131: t\u0259n\u0259zz\u00fcl\u00fcn uzun tarixi<\/strong><\/h4>\n\n\n\n

Az\u0259rbaycanda \u00e7ap medias\u0131n\u0131n say\u0131n\u0131n azalmas\u0131 1990-c\u0131 ill\u0259rin sonlar\u0131ndan ba\u015flay\u0131b. 2010-cu ill\u0259rd\u0259 q\u0259zetl\u0259rin tiraj\u0131 k\u0259skin a\u015fa\u011f\u0131 d\u00fc\u015f\u00fcb, reklam bazar\u0131 daral\u0131b, m\u0259tb\u0259\u0259 v\u0259 ka\u011f\u0131z x\u0259rcl\u0259ri durmadan art\u0131b. Bu d\u00f6vrd\u0259 bir \u00e7ox m\u00fcst\u0259qil v\u0259 g\u00fcnd\u0259lik q\u0259zet f\u0259aliyy\u0259tini dayand\u0131raraq onlayn formata ke\u00e7ib.<\/p>\n\n\n\n

2022-ci ild\u0259 q\u0259bul edilmi\u015f yeni \u201cMedia haqq\u0131nda\u201d Qanun v\u0259 media reyestri \u00e7ap orqanlar\u0131 \u00fc\u00e7\u00fcn \u0259lav\u0259 t\u0259nziml\u0259m\u0259 mexanizml\u0259ri yarad\u0131b.<\/a> 2023\u20132024-c\u00fc ill\u0259rd\u0259 is\u0259 reyestr t\u0259l\u0259bl\u0259ri, qeydiyyat prosedurlar\u0131 v\u0259 n\u0259\u015fr qaydalar\u0131 \u00e7ap subyektl\u0259rinin f\u0259aliyy\u0259t sah\u0259sini daha da m\u0259hdudla\u015fd\u0131r\u0131b.<\/p>\n\n\n\n

Beyn\u0259lxalq media azadl\u0131\u011f\u0131 t\u0259\u015fkilatlar\u0131n\u0131n hesabatlar\u0131nda bildirilir<\/a> ki, \u00e7ap medias\u0131n\u0131n z\u0259ifl\u0259m\u0259si t\u0259kc\u0259 iqtisadi s\u0259b\u0259bl\u0259rl\u0259 ba\u011fl\u0131 deyil. Onlar\u0131n qiym\u0259tl\u0259ndirm\u0259sin\u0259 g\u00f6r\u0259, m\u00fcst\u0259qil q\u0259zetl\u0259rin f\u0259aliyy\u0259t imkanlar\u0131n\u0131n daralmas\u0131, reklam bazar\u0131na \u00e7\u0131x\u0131\u015f\u0131n m\u0259hdudla\u015fd\u0131r\u0131lmas\u0131 v\u0259 redaksiyalar\u0131n t\u0259zyiq riski il\u0259 \u00fczl\u0259\u015fm\u0259si median\u0131n dayan\u0131ql\u0131\u011f\u0131n\u0131 ciddi \u015f\u0259kild\u0259 z\u0259ifl\u0259dir. Bu qurumlar h\u0259m\u00e7inin informasiya m\u00fchitinin m\u0259rk\u0259zl\u0259\u015fdirilm\u0259si v\u0259 jurnalistl\u0259rin t\u0259qib hallar\u0131n\u0131 median\u0131n m\u00fcst\u0259qilliyin\u0259 \u0259n b\u00f6y\u00fck z\u0259rb\u0259 kimi qeyd edirl\u0259r.<\/p>\n\n\n\n

\u201c\u00c7ap medias\u0131 s\u00fcni \u015f\u0259kild\u0259 s\u0131radan \u00e7\u0131xar\u0131l\u0131b\u201d<\/strong><\/h4>\n\n\n\n

F\u0259aliyy\u0259tini dayand\u0131ran Turan \u0130nformasiya Agentliyinin r\u0259hb\u0259ri Mehman \u018fliyev Meydan TV-y\u0259 deyir ki, Az\u0259rbaycanda \u00e7ap medias\u0131n\u0131n m\u0259hv olmas\u0131 hakimiyy\u0259tin ill\u0259rl\u0259 apard\u0131\u011f\u0131 siyas\u0259tin n\u0259tic\u0259sind\u0259 ba\u015f verib. H\u0259m\u00e7inin reklam bazar\u0131n\u0131n \u00e7\u00f6k\u00fc\u015f\u00fc, q\u0259zetl\u0259rin \u00f6z\u00fcn\u00fc maliyy\u0259l\u0259\u015fdir\u0259 bilm\u0259m\u0259si, Media Agentliyinin formal yard\u0131m xarakteri da\u015f\u0131mas\u0131 v\u0259 \u00fcmumilikd\u0259 median\u0131n hakimiyy\u0259t\u0259 ba\u011fl\u0131 maliyy\u0259l\u0259\u015fm\u0259 \u00e7ap m\u0259tbuat\u0131n\u0131 ac\u0131nacaql\u0131 v\u0259ziyy\u0259t\u0259 sal\u0131b:<\/p>\n\n\n

\n
\"Mehman
Foto: Meydan TV<\/figcaption><\/figure>\n<\/div>\n\n\n

\u201cQ\u0259zet biznesi Az\u0259rbaycanda d\u00fcnyadak\u0131 kimi t\u0259bii t\u0259kam\u00fcl yolu il\u0259 yox, s\u00fcni \u015f\u0259kild\u0259 s\u0131radan \u00e7\u0131xar\u0131l\u0131b. \u00c7ap medias\u0131n\u0131n \u00f6l\u00fcm\u00fc gec-tez ba\u015f ver\u0259c\u0259kdi, \u00e7\u00fcnki oxuma\u011fa bir \u015fey qalmam\u0131\u015fd\u0131, ham\u0131 bir-birini t\u0259krarlay\u0131rd\u0131. \u0130nsanlar siyas\u0259td\u0259n \u00e7ox q\u0131sa \u201cTikTok\u201d videolar\u0131na y\u00f6n\u0259lib. Bu hakimiyy\u0259tin siyas\u0259tidir. Hakimiyy\u0259t uzun ill\u0259r \u00e7ap medias\u0131n\u0131 sistemli \u015f\u0259kild\u0259 \u00e7\u00f6kd\u00fcr\u00fcb, proses 1998-ci ill\u0259rin sonlar\u0131ndan ba\u015flay\u0131b. Q\u0259zetl\u0259rin ya\u015famas\u0131 \u00fc\u00e7\u00fcn k\u00f6\u015fkl\u0259rd\u0259, metrolarda, k\u00fc\u00e7\u0259l\u0259rd\u0259 sat\u0131\u015f b\u0259rpa edilm\u0259lidir. Reklam bazar\u0131 yoxdur, halbuki median\u0131n g\u0259lirinin 95%-i reklamlardan olur. Media Agentliyinin verdiyi r\u0259smi v\u0259saitl\u0259r yaln\u0131z \u201caysberqin g\u00f6r\u00fcn\u0259n hiss\u0259si\u201ddir v\u0259 ciddi d\u0259st\u0259k say\u0131la bilm\u0259z. \u018fsas v\u0259saitl\u0259r hakimiyy\u0259t\u0259 loyal olan media orqanlar\u0131na qeyri-r\u0259smi \u015f\u0259kild\u0259 \u00f6t\u00fcr\u00fcl\u00fcr. M\u00f6vcud media sistemi 25 ildir ki, eyni m\u0259ntiq il\u0259 i\u015fl\u0259yir\u201d.<\/em><\/p>\n\n\n\n

\u201cG\u00f6zl\u0259nil\u0259n q\u0259rar idi; Yard\u0131mlar\u0131n dayanmas\u0131ndan ba\u015f redaktorlar\u0131n cibl\u0259ri d\u0259 bir az nazil\u0259c\u0259k\u201d<\/strong><\/h4>\n\n\n\n

\u201cYeni N\u0259sil\u201d Jurnalistl\u0259r Birliyinin s\u0259dri Arif \u018fliyev is\u0259 deyir ki, \u00e7ap medias\u0131n\u0131n zamanla ixtisar olunaca\u011f\u0131 g\u00f6zl\u0259nil\u0259n idi:<\/p>\n\n\n

\n
\"Arif
Foto: Meydan TV<\/figcaption><\/figure>\n<\/div>\n\n\n

\u201cQ\u0259zetl\u0259r\u0259 veril\u0259n maliyy\u0259 yard\u0131m\u0131n\u0131n k\u0259sil\u0259c\u0259yi h\u0259m redaktorlara, h\u0259m d\u00f6vl\u0259t orqanlar\u0131na, h\u0259m d\u0259 media m\u00fchitin\u0259 m\u0259lum idi v\u0259 g\u00f6zl\u0259nilirdi. Buna art\u0131q iki d\u0259f\u0259 c\u0259hd olunmu\u015fdu. Daha do\u011frusu, bu bar\u0259d\u0259 plan var idi, sad\u0259c\u0259, h\u0259min planlar n\u0259d\u0259ns\u0259 yar\u0131m\u00e7\u0131q qalm\u0131\u015fd\u0131. Bu d\u0259f\u0259 g\u00f6r\u00fcn\u00fcr, \u00f6lk\u0259d\u0259 maliyy\u0259 m\u0259s\u0259l\u0259l\u0259ri il\u0259 ba\u011fl\u0131 f\u0259rqli bir v\u0259ziyy\u0259t yarand\u0131\u011f\u0131 \u00fc\u00e7\u00fcn bu q\u0259rara g\u0259libl\u0259r. Q\u0259zetl\u0259rd\u0259 i\u015fl\u0259y\u0259n bir qrup jurnalistl\u0259r \u00fc\u00e7\u00fcn \u00e7\u0259tin olacaq. Ola bilsin ki, yard\u0131mlar\u0131n dayanmas\u0131ndan ba\u015f redaktorlar\u0131n cibl\u0259ri d\u0259 bir az nazil\u0259c\u0259k. Amma oxucu bunu hiss etm\u0259y\u0259c\u0259k. Faktiki olaraq media m\u00fchitind\u0259 el\u0259 bir ciddi vacib bir \u015fey ba\u015f verm\u0259y\u0259c\u0259k\u201d.<\/em><\/p>\n\n\n\n

\u201cRadikal v\u0259 \u0259dal\u0259tsiz<\/strong> q\u0259rar”<\/strong><\/h4>\n\n\n
\n
\"\"
Akif A\u015f\u0131rl\u0131. Foto: \u015f\u0259xsi Facebook s\u0259hif\u0259si<\/figcaption><\/figure>\n<\/div>\n\n\n

\u201c\u015e\u0259rq\u201d q\u0259zetinin ba\u015f redaktoru Akif A\u015f\u0131rl\u0131 is\u0259 deyir <\/a>ki, \u00e7\u0131x\u0131\u015f yolu tap\u0131lmayanda, veril\u0259n q\u0259rarlar b\u0259z\u0259n daha radikal olur.<\/p>\n\n\n\n

\u201cD\u00fcn\u0259n Median\u0131n \u0130nki\u015faf Agentliyinin verdiyi q\u0259rar radikal v\u0259 \u0259dal\u0259tsiz idi, bu g\u00fcn is\u0259 \u201cS\u0259s\u201d q\u0259zetinin kollektivinin q\u0259rar\u0131 da radikal xarakter da\u015f\u0131y\u0131r. \u201cN\u0259 etm\u0259li? \u018fziz h\u0259mkarlar, a\u011fr\u0131n\u0131z\u0131 duyuruq v\u0259 anlama\u011fa \u00e7al\u0131\u015f\u0131r\u0131q. Dem\u0259y\u0259, t\u0259s\u0259lliy\u0259 s\u00f6z tap\u0131lm\u0131r. H\u0259yat davam edir\u201d<\/em>, \u2013 dey\u0259 o bildirib.<\/p>\n","protected":false},"excerpt":{"rendered":"

Median\u0131n \u0130nki\u015faf\u0131 Agentliyi (MED\u0130A) noyabr\u0131n 13-d\u0259 \u00e7ap medias\u0131na d\u0259st\u0259k m\u00fcsabiq\u0259sinin … <\/p>\n

Davam\u0131<\/a><\/p>\n","protected":false},"author":21,"featured_media":148717,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[59,79,56],"tags":[],"class_list":["post-337492","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-siyaset","category-featured","category-xeberler","infinite-scroll-item","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33","no-featured-image-padding"],"acf":[],"yoast_head":"\nMED\u0130A q\u0259zetl\u0259rin maliyy\u0259l\u0259\u015fm\u0259sini m\u0259hdudla\u015fd\u0131rd\u0131: \u201cS\u0259s\u201d q\u0259zetind\u0259 ixtisarlar ba\u015flad\u0131 - MEYDAN.TV<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.meydan.tv\/az\/article\/media-q%c9%99zetl%c9%99rin-maliyy%c9%99l%c9%99sm%c9%99sini-m%c9%99hdudlasdirdi-s%c9%99s-q%c9%99zetind%c9%99-ixtisarlar-basladi\/\" \/>\n<meta property=\"og:locale\" content=\"az_AZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MED\u0130A q\u0259zetl\u0259rin maliyy\u0259l\u0259\u015fm\u0259sini m\u0259hdudla\u015fd\u0131rd\u0131: \u201cS\u0259s\u201d q\u0259zetind\u0259 ixtisarlar ba\u015flad\u0131 - MEYDAN.TV\" \/>\n<meta property=\"og:description\" content=\"Median\u0131n \u0130nki\u015faf\u0131 Agentliyi (MED\u0130A) noyabr\u0131n 13-d\u0259 \u00e7ap medias\u0131na d\u0259st\u0259k m\u00fcsabiq\u0259sinin ... 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