{"id":334871,"date":"2025-09-09T11:50:16","date_gmt":"2025-09-09T07:50:16","guid":{"rendered":"https:\/\/www.meydan.tv\/?p=334871"},"modified":"2025-09-09T11:50:18","modified_gmt":"2025-09-09T07:50:18","slug":"onlayn-alis-veris-sur%c9%99tl%c9%99-artir-insanlar-n%c9%99d%c9%99n-c%c9%99kinir","status":"publish","type":"post","link":"https:\/\/www.meydan.tv\/az\/article\/onlayn-alis-veris-sur%c9%99tl%c9%99-artir-insanlar-n%c9%99d%c9%99n-c%c9%99kinir\/","title":{"rendered":"Onlayn al\u0131\u015f-veri\u015f s\u00fcr\u0259tl\u0259 art\u0131r: insanlar n\u0259d\u0259n \u00e7\u0259kinir?"},"content":{"rendered":"\n

COVID-19 pandemiyas\u0131n\u0131n Az\u0259rbaycan istehlak\u00e7\u0131lar\u0131na \u00f6yr\u0259tdiyi v\u0259rdi\u015fl\u0259rd\u0259n biri e-ticar\u0259t vasit\u0259sil\u0259 al\u0131\u015f-veri\u015fin h\u0259yata ke\u00e7irilm\u0259sidir. Ba\u015f ofisi Almaniyada yerl\u0259\u015f\u0259n “Electronics Component DataBase” (ECDB) Az\u0259rbaycan\u0131n elektron ticar\u0259t d\u00f6vriyy\u0259sinin 2025-ci ild\u0259 k\u0259skin artaca\u011f\u0131n\u0131 proqnozla\u015fd\u0131r\u0131r. Bu art\u0131m\u0131n il \u0259rzind\u0259 10 faiz\u0259 \u00e7ataca\u011f\u0131 g\u00f6zl\u0259nilir. Qurumun m\u0259lumat\u0131na g\u00f6r\u0259, haz\u0131rda Az\u0259rbaycanda e-ticar\u0259t \u0259m\u0259liyyatlar\u0131 \u00fcmumi ticar\u0259tin c\u0259mi 0,3 faizini t\u0259\u015fkil edir v\u0259 bu g\u00f6st\u0259ricinin 2030-cu il\u0259 q\u0259d\u0259r \u0259h\u0259miyy\u0259tli d\u0259r\u0259c\u0259d\u0259 artaca\u011f\u0131 ehtimal olunur.<\/p>\n\n\n\n

Xarici ekspertl\u0259r Az\u0259rbaycanda e-ticar\u0259tin inki\u015faf\u0131n\u0131 internet istifad\u0259\u00e7il\u0259rinin v\u0259 sosial media hesablar\u0131n\u0131n artmas\u0131 il\u0259 \u0259laq\u0259l\u0259ndirirl\u0259r. Bel\u0259 ki, sosial media platformalar\u0131ndan istifad\u0259 zaman\u0131 istehlak\u00e7\u0131lara onlar\u0131n se\u00e7iml\u0259rin\u0259 uy\u011fun f\u0259rdi t\u0259klifl\u0259r t\u0259qdim etm\u0259k \u00fc\u00e7\u00fcn s\u00fcni intellektl\u0259 idar\u0259 olunan alqoritml\u0259r t\u0259tbiq edilir. Sosial media g\u0259nc al\u0131c\u0131lar\u0131n ticar\u0259t davran\u0131\u015flar\u0131n\u0131n formala\u015fmas\u0131nda m\u00fch\u00fcm rol oynay\u0131r v\u0259 n\u0259tic\u0259d\u0259 onlayn platformalar \u00fcz\u0259rind\u0259n al\u0131\u015f-veri\u015f\u0259 maraq getdikc\u0259 art\u0131r.<\/p>\n\n\n\n

Az\u0259rbaycanda internet \u0259l\u00e7atanl\u0131\u011f\u0131n\u0131n real v\u0259ziyy\u0259tind\u0259 ziddiyy\u0259tl\u0259r<\/strong><\/h4>\n\n\n\n

Beyn\u0259lxalq qurumlar\u0131n hesabatlar\u0131nda Az\u0259rbaycan \u0259halisinin internet\u0259 \u00e7\u0131x\u0131\u015f s\u0259viyy\u0259sinin v\u0259 istifad\u0259\u00e7il\u0259rinin say\u0131n\u0131n y\u00fcks\u0259k oldu\u011fu qeyd edilir. Bu m\u0259lumat \u0259sas\u0259n Az\u0259rbaycan D\u00f6vl\u0259t Statistika Komit\u0259sinin (DSK) r\u0259q\u0259ml\u0259rin\u0259 istinad\u0259n verilir. Lakin reall\u0131qda \u00f6lk\u0259d\u0259 internetd\u0259n istifad\u0259 v\u0259ziyy\u0259tini daha d\u0259qiq m\u00fc\u0259yy\u0259n etm\u0259k \u00fc\u00e7\u00fcn m\u00fcxt\u0259lif g\u00f6st\u0259ricil\u0259r\u0259 n\u0259z\u0259r salmaq vacibdir.<\/p>\n\n\n\n

DSK-n\u0131n m\u0259lumat\u0131na g\u00f6r\u0259, 15 ya\u015fdan yuxar\u0131 \u0259halinin 94,1 faizinin internet\u0259 \u00e7\u0131x\u0131\u015f\u0131 var. 2023-c\u00fc ild\u0259 is\u0259 bu g\u00f6st\u0259rici 89,7 faiz t\u0259\u015fkil edib. \u018fks\u0259r hallarda onlayn platformalara qo\u015fulma mobil operatorlar\u0131n t\u0259qdim etdiyi internet paketl\u0259ri vasit\u0259sil\u0259 h\u0259yata ke\u00e7irilir.<\/p>\n\n\n\n

Statistikada \u00fcmumilikd\u0259, ev t\u0259s\u0259rr\u00fcfatlar\u0131n\u0131n 90,2 faizi internet\u0259 \u00e7\u0131x\u0131\u015fa malik oldu\u011funu bildirir. Lakin r\u0259q\u0259ml\u0259r t\u0259hlil edil\u0259rk\u0259n g\u00f6r\u00fcn\u00fcr ki, ev t\u0259s\u0259rr\u00fcfatlar\u0131n\u0131n b\u00f6y\u00fck hiss\u0259si sabit geni\u015fzolaql\u0131 internetd\u0259n istifad\u0259 etmir. Ba\u015fqa s\u00f6zl\u0259, kabel v\u0259 ya fiber-optik x\u0259tt vasit\u0259sil\u0259 limitsiz qo\u015fulmaya malik deyill\u0259r.<\/p>\n\n\n\n

DSK-n\u0131n m\u0259lumat\u0131na g\u00f6r\u0259, aktiv mobil geni\u015fzolaql\u0131 internet abun\u0259\u00e7il\u0259rinin say\u0131 9,2 milyon n\u0259f\u0259rdir. Sabit geni\u015fzolaql\u0131 internet (kabel v\u0259 ya fiber-optik x\u0259tt) abun\u0259\u00e7il\u0259rin say\u0131 is\u0259 c\u0259mi 2,3 milyon t\u0259\u015fkil edir. Bu r\u0259q\u0259m\u0259 h\u0259m evl\u0259r, h\u0259m d\u00f6vl\u0259t idar\u0259l\u0259ri, h\u0259m d\u0259 ofisl\u0259r daxildir. Halbuki, \u00f6lk\u0259d\u0259 t\u0259xmin\u0259n 3 milyon ev t\u0259s\u0259rr\u00fcfat\u0131 v\u0259 300 mind\u0259n \u00e7ox qeyri-ya\u015fay\u0131\u015f obyekti m\u00f6vcuddur.<\/p>\n\n\n\n

Statistikada ev t\u0259s\u0259rr\u00fcfatlar\u0131n\u0131n internet\u0259 m\u00fcxt\u0259lif vasit\u0259l\u0259rl\u0259 \u00e7\u0131x\u0131\u015f s\u0259viyy\u0259si 90,2 faiz kimi g\u00f6st\u0259rils\u0259 d\u0259, \u0259slind\u0259 bu g\u00f6st\u0259rici \u0259sas\u0259n mobil internet \u00fcz\u0259rind\u0259n t\u0259min olunur. Y\u0259ni ail\u0259d\u0259 bir n\u0259f\u0259rin mobil telefonu vasit\u0259sil\u0259 internet\u0259 qo\u015fulmas\u0131, statistikada h\u0259min ev t\u0259s\u0259rr\u00fcfat\u0131n\u0131n \u201cinternet\u0259 \u00e7\u0131x\u0131\u015f\u0131 var\u201d kimi qeyd\u0259 al\u0131n\u0131r.<\/p>\n\n\n\n

Maraql\u0131d\u0131r ki, iqtisadi f\u0259all\u0131\u011fa g\u00f6r\u0259 internetd\u0259n istifad\u0259etm\u0259 g\u00f6st\u0259ricil\u0259ri d\u0259yi\u015fir. Ara\u015fd\u0131rmalar g\u00f6st\u0259rir ki, Az\u0259rbaycanda internetd\u0259n istifad\u0259 s\u0259viyy\u0259si \u0259halinin iqtisadi f\u0259all\u0131\u011f\u0131ndan da as\u0131l\u0131d\u0131r. Bel\u0259 ki, DSK-n\u0131n m\u0259lumat\u0131na g\u00f6r\u0259, m\u0259\u015f\u011fullu\u011fu olan \u0259halinin 93,4 faizinin internet\u0259 \u00e7\u0131x\u0131\u015f\u0131 oldu\u011fu halda, \u201ci\u015fsiz\u201d statusu olanlar\u0131n yaln\u0131z 45,8 faizi \u015f\u0259b\u0259k\u0259y\u0259 qo\u015fula bilir.<\/p>\n\n\n\n

\u00d6lk\u0259d\u0259 \u0259m\u0259k qabiliyy\u0259tli, lakin iqtisadi qeyri-f\u0259al hesab olunan bir qrup insan var. Buraya t\u0259qa\u00fcd\u00e7\u00fcl\u0259r, t\u0259l\u0259b\u0259l\u0259r, evdar qad\u0131n v\u0259 ki\u015fil\u0259r, h\u0259m\u00e7inin k\u00f6n\u00fcll\u00fc \u015f\u0259kild\u0259 i\u015fl\u0259m\u0259k ist\u0259m\u0259y\u0259n \u015f\u0259xsl\u0259r daxildir. T\u0259qrib\u0259n 5 milyon n\u0259f\u0259r\u0259 yax\u0131n insan bu qrupa daxildir v\u0259 onlar\u0131n 51,2 faizinin internetd\u0259n istifad\u0259 etm\u0259diyi m\u0259lum olur.<\/p>\n\n\n\n

\n

Bel\u0259likl\u0259, xeyli insan internetd\u0259n m\u00fct\u0259madi v\u0259 daimi istifad\u0259 etm\u0259diyi m\u00fc\u0259yy\u0259n olur. <\/p>\n<\/blockquote>\n\n\n\n

DSK internetd\u0259n istifad\u0259 etm\u0259y\u0259nl\u0259r aras\u0131nda apard\u0131\u011f\u0131 sor\u011fu is\u0259 maraql\u0131 n\u0259tic\u0259l\u0259r ortaya qoyur. Bel\u0259 ki, internet\u0259 qo\u015fulmaq \u00fc\u00e7\u00fcn avadanl\u0131q v\u0259 xidm\u0259t qiym\u0259tl\u0259rinin bahala\u015fmas\u0131n\u0131n ev t\u0259s\u0259rr\u00fcfatlar\u0131n\u0131n bu \u015f\u0259b\u0259k\u0259y\u0259 qo\u015fulmas\u0131na ciddi t\u0259sir g\u00f6st\u0259rdini dem\u0259k olar. \u018fg\u0259r 2023-c\u00fc ild\u0259 bu qrupda olan insanlar\u0131n yaln\u0131z 4 faizi internetin baha oldu\u011funu s\u0259b\u0259b g\u00f6st\u0259rirdis\u0259, 2024-c\u00fc ild\u0259 bu r\u0259q\u0259m 14 faiz\u0259 q\u0259d\u0259r art\u0131b. Avadanl\u0131qlar\u0131n bahal\u0131\u011f\u0131na g\u00f6r\u0259 internet\u0259 qo\u015fulmayanlar\u0131n pay\u0131 is\u0259 5,3 faizd\u0259n 10,1 faiz\u0259 y\u00fcks\u0259lib.<\/p>\n\n\n\n

Dig\u0259r s\u0259b\u0259bl\u0259r\u0259 g\u0259ldikd\u0259, 42,8 faiz internet\u0259 ehtiyac duymad\u0131\u011f\u0131n\u0131, 0,8 faiz \u015f\u0259xsi m\u0259lumatlar\u0131n m\u0259xfiliyinin qorunmas\u0131ndan narahat oldu\u011funu, 2,8 faiz ya\u015fad\u0131\u011f\u0131 \u0259razid\u0259 internet\u0259 \u00e7\u0131x\u0131\u015f olmad\u0131\u011f\u0131n\u0131, 7,4 faiz interneti z\u0259r\u0259rli hesab etdiyini, 0,5 faiz is\u0259 s\u00fcr\u0259tin v\u0259 keyfiyy\u0259tin q\u0259naedici olmad\u0131\u011f\u0131n\u0131 bildirib.<\/p>\n\n\n\n

Bu il elektron ticar\u0259t \u0259m\u0259liyyatlar\u0131 26,7 faiz art\u0131b<\/strong><\/h4>\n\n\n\n

Az\u0259rbaycanda insanlar internetd\u0259n, \u0259sas\u0259n, x\u0259b\u0259r almaq v\u0259 onlayn \u00fcnsiyy\u0259t \u00fc\u00e7\u00fcn istifad\u0259 ets\u0259l\u0259r d\u0259, son be\u015f ild\u0259 dig\u0259r xidm\u0259tl\u0259rd\u0259n, x\u00fcsusil\u0259 onlayn al\u0131\u015f-veri\u015fd\u0259n istifad\u0259 artma\u011fa ba\u015flay\u0131b. D\u00fcnyada \u0259n geni\u015f yay\u0131lm\u0131\u015f xidm\u0259tl\u0259rd\u0259n biri olan elektron ticar\u0259t Az\u0259rbaycanda h\u0259l\u0259 geni\u015f v\u00fcs\u0259t almasa da, COVID-19 pandemiyas\u0131ndan sonra bu sah\u0259d\u0259 s\u0131\u00e7ray\u0131\u015fl\u0131 art\u0131m m\u00fc\u015fahid\u0259 olunub.<\/p>\n\n\n\n

Haz\u0131rda \u00f6lk\u0259d\u0259 internet\u0259 \u00e7\u0131x\u0131\u015f\u0131 olanlar\u0131n yaln\u0131z 24 faizi mal v\u0259 xidm\u0259tl\u0259ri onlayn platformalar \u00fcz\u0259rind\u0259n al\u0131r. Az\u0259rbaycan bu g\u00f6st\u0259riciy\u0259 g\u00f6r\u0259 h\u0259l\u0259lik qon\u015fu \u00f6lk\u0259l\u0259rd\u0259n geri qal\u0131r. Bel\u0259 ki, G\u00fcrc\u00fcstanda internet istifad\u0259\u00e7il\u0259rinin 31 faizi, Erm\u0259nistanda is\u0259 30 faizi elektron ticar\u0259t vasit\u0259sil\u0259 al\u0131\u015f-veri\u015f edir.<\/p>\n\n\n\n

Az\u0259rbaycan M\u0259rk\u0259zi Bank\u0131n\u0131n hesabat\u0131na \u0259sas\u0259n, 2024-c\u00fc ild\u0259 na\u011fds\u0131z \u00f6d\u0259ni\u015fl\u0259rin 66,5 milyard manat\u0131 elektron ticar\u0259tin pay\u0131na d\u00fc\u015f\u00fcb ki, bu da 2023-c\u00fc ill\u0259 m\u00fcqayis\u0259d\u0259 69,8 faiz v\u0259 ya 27,3 milyard manat \u00e7oxdur. 2025-ci ilin yanvar-iyul aylar\u0131nda is\u0259 47,8 milyard manatl\u0131q e-ticar\u0259t \u0259m\u0259liyyat\u0131 apar\u0131l\u0131b. Bu, \u00f6t\u0259n ilin m\u00fcvafiq d\u00f6vr\u00fcn\u0259 nisb\u0259t\u0259n 26,7 faiz art\u0131m dem\u0259kdir. Bu dinamika beyn\u0259lxalq t\u0259\u015fkilatlar\u0131n proqnozlar\u0131ndan daha y\u00fcks\u0259k art\u0131m ola bil\u0259c\u0259yini g\u00f6st\u0259rir.<\/p>\n\n\n\n

\u00d6t\u0259n il Az\u0259rbaycanda \u0259hali onlayn platformalarda \u0259n \u00e7ox geyim v\u0259 idman mallar\u0131na \u00fcst\u00fcnl\u00fck verib. Bel\u0259 ki, bu kateqoriyan\u0131n pay\u0131 36,6 faiz olub. Bununla bel\u0259, \u0259vv\u0259lki ill\u0259 m\u00fcqayis\u0259d\u0259 azalma m\u00fc\u015fahid\u0259 edilib. 2023-c\u00fc ild\u0259 bu g\u00f6st\u0259rici 38,7 faiz idi. T\u00fcrkiy\u0259 onlayn platformalar\u0131nda qiym\u0259tl\u0259rin bahala\u015fmas\u0131 geyim sifari\u015fl\u0259rinin azalmas\u0131na t\u0259sir ets\u0259 d\u0259, \u00c7in platformalar\u0131ndan m\u00fcxt\u0259lif x\u0131rdavat m\u0259hsullar\u0131n\u0131n sifari\u015fi art\u0131b. Eyni zamanda mallar\u0131n real nominal d\u0259y\u0259rl\u0259rinin hesabatlarda tam \u0259ks olunmamas\u0131 da paylardak\u0131 d\u0259yi\u015fiklikl\u0259ri izah etm\u0259yi \u00e7\u0259tinl\u0259\u015fdirir.<\/p>\n\n\n\n

Elektron ticar\u0259t \u0259m\u0259liyyatlar\u0131nda dig\u0259r istiqam\u0259tl\u0259r \u00fczr\u0259 g\u00f6st\u0259ricil\u0259r\u0259 g\u0259linc\u0259 kitab, jurnal v\u0259 q\u0259zet abun\u0259liyi 10,9 faiz, komp\u00fcter proqramlar\u0131 (oyunlar istisna olmaqla, t\u0259tbiql\u0259rin al\u0131\u015f\u0131)  1,1 faiz olmaqla azal\u0131b. Bel\u0259 proqram t\u0259tbiql\u0259rin\u0259 x\u0259rcl\u0259n\u0259n v\u0259sait 2023-c\u00fc ild\u0259 \u00fcmumi elektron ticar\u0259tin 2,1 faizini, 2022-ci ild\u0259 3,7 faizini t\u0259\u015fkil edib. <\/p>\n\n\n\n

Onlayn platformada kosmetika v\u0259 \u0259tir al\u0131\u015f\u0131 artaraq 7,4 faiz olub. \u018fvv\u0259lki ill\u0259rd\u0259 3,5 faiz t\u0259\u015fkil edib. <\/p>\n\n\n\n

Bundan \u0259lav\u0259, maliyy\u0259 v\u0259 s\u0131\u011forta xidm\u0259tl\u0259ri, s\u0259hml\u0259rin pay\u0131 3,7 faiz, qida, i\u00e7ki v\u0259 t\u00fct\u00fcn m\u0259hsullar\u0131 7,7 faiz, mebel v\u0259 m\u0259i\u015f\u0259t elektronikas\u0131  9,9 faiz, tibbi vasit\u0259l\u0259r 5,8 faiz, film v\u0259 \u015f\u0259kill\u0259r 3,3 faiz, musiqi al\u0259tl\u0259ri 3,6 faiz, s\u0259yah\u0259t xidm\u0259tl\u0259ri 1,9 faiz, elektron avadanl\u0131qlar (mobil telefon, kamera v\u0259 s.) 3,7 faiz olub.<\/p>\n\n\n\n

\u0130nsanlar niy\u0259 e-ticar\u0259td\u0259n \u00e7\u0259kinir?<\/strong><\/h4>\n\n\n\n

D\u00f6vl\u0259t Statistika Komit\u0259sinin ev t\u0259s\u0259rr\u00fcfatlar\u0131 aras\u0131nda ke\u00e7irdiyi sor\u011fuya g\u00f6r\u0259, \u0259halinin onlayn al\u0131\u015f-veri\u015f etm\u0259m\u0259sinin \u0259sas s\u0259b\u0259bl\u0259ri maraql\u0131d\u0131r. Onlar\u0131n 47,4 faiz maraq g\u00f6st\u0259rm\u0259diyini, 26,7 faiz is\u0259 al\u0131\u015flar\u0131 \u015f\u0259xs\u0259n etm\u0259y\u0259 \u00fcst\u00fcnl\u00fck verdiyini bildirib. Qeyri-istifad\u0259\u00e7il\u0259rin 4,9 faizi al\u0131\u015flar\u0131n t\u0259hl\u00fck\u0259sizliyin\u0259, 3,7 faizi is\u0259 \u015f\u0259xsi m\u0259lumatlar\u0131n qorunmas\u0131na \u0259min olmad\u0131\u011f\u0131n\u0131 qeyd edib. Bundan ba\u015fqa, 8,2 faiz texniki probleml\u0259ri, 3,3 faiz \u00e7atd\u0131r\u0131lma v\u0259 qaytar\u0131lma il\u0259 ba\u011fl\u0131 etibarl\u0131l\u0131\u011f\u0131n olmamas\u0131n\u0131, 5,8 faiz is\u0259 bu sah\u0259d\u0259 bilik v\u0259 bacar\u0131\u011f\u0131n\u0131n yet\u0259rli olmad\u0131\u011f\u0131n\u0131 \u0259sas s\u0259b\u0259b kimi g\u00f6st\u0259rib.<\/p>\n","protected":false},"excerpt":{"rendered":"

COVID-19 pandemiyas\u0131n\u0131n Az\u0259rbaycan istehlak\u00e7\u0131lar\u0131na \u00f6yr\u0259tdiyi v\u0259rdi\u015fl\u0259rd\u0259n biri e-ticar\u0259t vasit\u0259sil\u0259 al\u0131\u015f-veri\u015fin … <\/p>\n

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