{"id":320109,"date":"2024-11-11T12:15:50","date_gmt":"2024-11-11T08:15:50","guid":{"rendered":"https:\/\/www.meydan.tv\/?p=320109"},"modified":"2024-11-12T11:38:12","modified_gmt":"2024-11-12T07:38:12","slug":"qara-cume-sonu-99la-biten-qiymetler-real-endirim-yoxsa-satici-telesi","status":"publish","type":"post","link":"https:\/\/www.meydan.tv\/az\/article\/qara-cume-sonu-99la-biten-qiymetler-real-endirim-yoxsa-satici-telesi\/","title":{"rendered":"\u201cQara c\u00fcm\u0259\u201d, sonu \u201c99\u201dla bit\u0259n qiym\u0259tl\u0259r: real endirim, yoxsa sat\u0131c\u0131 t\u0259l\u0259si?"},"content":{"rendered":"\n

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Noyabr ay\u0131n\u0131n endirim kampaniyalar\u0131 ba\u015flad\u0131<\/em><\/strong><\/p>\n\n\n\n

Al\u0131\u015f-veri\u015f h\u0259v\u0259skarlar\u0131n\u0131n h\u0259y\u0259canla g\u00f6zl\u0259diyi noyabr ay\u0131n\u0131n endirim kampaniyalar\u0131na art\u0131q start verilib. <\/p>\n\n\n\n

Bu g\u00fcn s\u0259h\u0259r saatlar\u0131ndan 11.11 endiriml\u0259ri ba\u015flay\u0131b. \u00dcm\u00fcmd\u00fcnya \u015fopinq g\u00fcn\u00fcnd\u0259 iri maza\u011falar, el\u0259c\u0259 d\u0259 onlayn al\u0131\u015f-veri\u015f saytlar\u0131 geyim, m\u0259i\u015f\u0259t texnikas\u0131, elektron \u0259\u015fya v\u0259 dig\u0259r m\u0259hsullara 70-80% endiriml\u0259r t\u0259klif edir. Endiriml\u0259r h\u0259tta restoran, g\u00f6z\u0259llik salonlar\u0131, t\u0259yyar\u0259 biletl\u0259ri v\u0259 otell\u0259r\u0259 d\u0259 \u015famil edilir. Aksiya ad\u0259t\u0259n 24 saat davam edir, lakin platformadan platformaya d\u0259yi\u015fir.<\/p>\n\n\n\n

11.11 n\u0259dir?<\/strong><\/p>\n\n\n\n

Bu g\u00fcn\u00fcn tarix\u00e7\u0259sin\u0259 n\u0259z\u0259r salsaq, h\u0259r il noyabr\u0131n 11-d\u0259 ba\u015f tutan 11.11 kampaniyas\u0131 1993-c\u00fc ild\u0259 \u00c7ind\u0259 \u201cSubaylar G\u00fcn\u00fc\u201d kimi yarad\u0131l\u0131b. Nankin Universitetinin 4 t\u0259l\u0259b\u0259si t\u0259nhal\u0131qlar\u0131n\u0131 qeyd etm\u0259k q\u0259rar\u0131na g\u0259l\u0259r\u0259k, \u00f6zl\u0259rin\u0259 h\u0259diyy\u0259l\u0259r al\u0131blar. \u201cSubaylar G\u00fcn\u00fc\u201d \u00fc\u00e7\u00fcn m\u0259hz 11.11 tarixinin se\u00e7ilm\u0259sin\u0259 t\u0259kliyi t\u0259msil ed\u0259n d\u00f6rd \u0259d\u0259d \u201c1\u201d r\u0259q\u0259mi s\u0259b\u0259b olub. Zamanla \u201cSubaylar G\u00fcn\u00fc\u201dnd\u0259 \u00f6z\u00fcn\u0259 h\u0259diyy\u0259l\u0259r alan insanlar\u0131n say\u0131 artma\u011fa ba\u015flay\u0131b. Bunu g\u00f6r\u0259n sat\u0131c\u0131lar daha \u00e7ox al\u0131c\u0131 c\u0259lb etm\u0259k \u00fc\u00e7\u00fcn m\u00fcxt\u0259lif endirim aksiyalar\u0131 t\u0259\u015fkil edibl\u0259r.<\/p>\n\n\n

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Screenshot: Meydan TV<\/figcaption><\/figure>\n<\/div>\n\n\n

N\u0259hay\u0259t, 2009-cu ild\u0259 \u00c7inin \u0259n iri ticar\u0259t platformas\u0131 olan \u201cAlibaba Group\u201d \u015firk\u0259ti 11 noyabr\u0131 geni\u015fmiqyasl\u0131 endirim g\u00fcn\u00fc kimi t\u0259qdim edib. \u015eirk\u0259tin r\u0259hb\u0259ri Cek Ma \u201cTmall\u201d platformas\u0131nda ilk b\u00f6y\u00fck sat\u0131\u015f\u0131 h\u0259yata ke\u00e7irib. Kampaniya b\u00f6y\u00fck maraqla qar\u015f\u0131lan\u0131b v\u0259 11.11 b\u00fct\u00fcn d\u00fcnyada qlobal endirim g\u00fcnl\u0259rind\u0259n birin\u0259 \u00e7evrilib.<\/p>\n\n\n\n

El\u0259 bu g\u00fcn d\u0259 d\u00fcnyan\u0131n, h\u0259m\u00e7inin T\u00fcrkiy\u0259nin m\u0259\u015fhur onlayn al\u0131\u015f-veri\u015f platformalar\u0131 m\u0259hsullar\u0131n\u0131 b\u00f6y\u00fck endiriml\u0259 sat\u0131\u015fa \u00e7\u0131xar\u0131blar.<\/p>\n\n\n\n

\u201cBlack Friday\u201d: satan qazan\u0131r, yoxsa alan?<\/strong><\/p>\n\n\n\n

Al\u0131c\u0131lar\u0131n h\u0259v\u0259sl\u0259 g\u00f6zl\u0259diyi n\u00f6vb\u0259ti b\u00f6y\u00fck endiriml\u0259r is\u0259 \u201cBlack Friday\u201d, y\u0259ni \u201cQara c\u00fcm\u0259\u201d v\u0259 ya \u201cM\u00f6ht\u0259\u015f\u0259m c\u00fcm\u0259\u201dd\u0259 h\u0259yata ke\u00e7irilir. Bu kampaniya h\u0259r il noyabr\u0131n sonuncu \u201cc\u00fcm\u0259\u201d g\u00fcn\u00fcnd\u0259 ba\u015f tutur. H\u0259min g\u00fcn d\u0259 \u0259ks\u0259r ticar\u0259t m\u0259rk\u0259zl\u0259ri v\u0259 onlayn al\u0131\u015f-veri\u015f saytlar\u0131 geyimd\u0259n elektronikaya q\u0259d\u0259r milyonlarla m\u0259hsulu h\u0259tta 90%-d\u0259k endiriml\u0259 sat\u0131\u015fa \u00e7\u0131xar\u0131r.<\/p>\n\n\n

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\u201cBlack Friday\u201d(\u201cQara c\u00fcm\u0259\u201d). Foto: Pixel-Shot\/shutterstock<\/figcaption><\/figure>\n<\/div>\n\n\n

\u201cQara c\u00fcm\u0259\u201d ilk d\u0259f\u0259 1960-ci ild\u0259 AB\u015e-da \u015e\u00fckranl\u0131q g\u00fcn\u00fcnd\u0259n sonra g\u0259l\u0259n ilk c\u00fcm\u0259 g\u00fcn\u00fc qeyd edilib. \u0130qtisadiyyat\u0131n t\u0259n\u0259zz\u00fcl\u0259 u\u011framas\u0131 il\u0259 edil\u0259n b\u00f6y\u00fck endiriml\u0259r m\u00fcsb\u0259t hadis\u0259 kimi qar\u015f\u0131lanaraq, milyonlarla insan\u0131n ma\u011fazalara ax\u0131\u015fmas\u0131na s\u0259b\u0259b olub. Sonralar \u201cQara c\u00fcm\u0259\u201d b\u00fct\u00fcn d\u00fcnyada yay\u0131l\u0131b v\u0259 ilin \u0259n endirimli al\u0131\u015f-veri\u015f g\u00fcn\u00fc kimi tarix\u0259 d\u00fc\u015f\u00fcb. Bu il \u201cQara c\u00fcm\u0259\u201d noyabr\u0131n 29-na t\u0259sad\u00fcf edir.<\/p>\n\n\n\n

Sat\u0131\u015f meneceri: \u201c50 faiz\u0259d\u0259k endiriml\u0259rimiz var\u201d<\/strong><\/p>\n\n\n\n

S\u00f6z\u00fcged\u0259n endirim g\u00fcnl\u0259ri son ill\u0259rd\u0259 Az\u0259rbaycanda da x\u00fcsusi qeyd olunur. Endiriml\u0259r \u0259sas\u0259n geyim v\u0259 texnika d\u00fckanlar\u0131nda g\u00f6z\u0259 d\u0259yir. \u0130ri geyim ma\u011fazalar\u0131ndan birinin sat\u0131\u015f \u00fczr\u0259 meneceri Cavid M\u00fcrs\u0259lovun s\u00f6zl\u0259rin\u0259 g\u00f6r\u0259, ist\u0259r 11.11, ist\u0259rs\u0259 d\u0259 \u201cQara c\u00fcm\u0259\u201dd\u0259 al\u0131c\u0131lara 50 faiz\u0259d\u0259k endiriml\u0259r t\u0259klif olunur:<\/p>\n\n\n\n

\u201cBu g\u00fcnl\u0259rd\u0259 i\u015f saat\u0131m\u0131z\u0131 da gec\u0259 24:00-d\u0259k uzad\u0131r\u0131q. \u018fsas endiriml\u0259rimiz m\u0259\u015fhur brendl\u0259r\u0259dir. Daha b\u00f6y\u00fck endiriml\u0259rimiz is\u0259 Yeni il \u0259r\u0259f\u0259sind\u0259 olacaq\u201d.<\/em><\/p>\n\n\n\n

Sat\u0131c\u0131lar raz\u0131, al\u0131c\u0131lar is\u0259 naraz\u0131…<\/strong><\/p>\n\n\n\n

Amma bir \u00e7ox al\u0131c\u0131n\u0131n fikrinc\u0259, bu endiriml\u0259r he\u00e7 d\u0259 real deyil. \u00c7\u00fcnki ucuz qiym\u0259t\u0259 sat\u0131lanlar \u0259sas\u0259n yay paltarlar\u0131 v\u0259 ayaqqab\u0131lar\u0131d\u0131r. Q\u0131\u015f geyiml\u0259ri is\u0259 h\u0259tta endiriml\u0259 bel\u0259 \u00e7ox bahad\u0131r.<\/p>\n\n\n

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Foto: Meydan TV<\/figcaption><\/figure>\n<\/div>\n\n\n

M\u0259s\u0259l\u0259y\u0259 m\u00fcnasib\u0259t bildir\u0259n marketoloqlar\u0131n s\u00f6zl\u0259rin\u0259 g\u00f6r\u0259, Az\u0259rbaycan bazar\u0131 balaca oldu\u011fundan, \u0259vv\u0259ll\u0259r b\u00f6y\u00fck markalar k\u00fctl\u0259vi endirim\u0259 getm\u0259k ist\u0259mirdil\u0259r. \u018fsas\u0259n, az sat\u0131lan m\u0259hsullara endirim edirdil\u0259r ki, r\u0259fl\u0259r bo\u015fals\u0131n v\u0259 yeni mallar g\u0259tirilsin. Lakin son ill\u0259rd\u0259 bu sah\u0259d\u0259 v\u0259ziyy\u0259t m\u00fcsb\u0259t\u0259 do\u011fru d\u0259yi\u015fib. \u00c7\u00fcnki indi al\u0131c\u0131lar ist\u0259dikl\u0259ri markan\u0131 xarici \u00f6lk\u0259l\u0259rd\u0259n birba\u015fa daha ucuz qiym\u0259t\u0259 sifari\u015f edirl\u0259r. Bu da ma\u011fazalar\u0131 nisb\u0259t\u0259n real endiriml\u0259r etm\u0259y\u0259 m\u0259cbur edir.<\/p>\n\n\n\n

Marketoloq: \u201cD\u0259l\u0259duzlu\u011fa \u0259l atan ma\u011fazalar u\u011fursuzluq ya\u015fayacaq\u201d<\/strong><\/p>\n\n\n\n

Marketoloq M\u00fc\u015fviq \u0130sk\u0259nd\u0259rlinin s\u00f6zl\u0259rin\u0259 g\u00f6r\u0259, \u0259slind\u0259 11.11 v\u0259  \u201cQara c\u00fcm\u0259\u201dnin f\u0259ls\u0259f\u0259si h\u0259qiqi endirim t\u0259klif etm\u0259kdir. \u0130lin sonuna yaranm\u0131\u015f mal ehtiyat\u0131n\u0131n n\u00f6vb\u0259ti il\u0259 ke\u00e7m\u0259m\u0259si v\u0259 yeni kolleksiyan\u0131n \u00fcz\u0259 \u00e7\u0131xar\u0131lmas\u0131 \u00fc\u00e7\u00fcn k\u00f6hn\u0259 kolleksiya ucuz qiym\u0259t\u0259 t\u0259klif olunur:<\/p>\n\n\n

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M\u00fc\u015fviq \u0130sk\u0259nd\u0259rli. Foto: Meydan TV<\/figcaption><\/figure>\n<\/div>\n\n\n

\u201cH\u0259qiqi endirim t\u0259klif etm\u0259y\u0259n, d\u0259l\u0259duzlu\u011fa \u0259l atan ma\u011fazalar onsuz da u\u011fursuzluq ya\u015fayacaqlar. \u00c7\u00fcnki d\u00fcnyada loyall\u0131q, m\u00fc\u015ft\u0259riy\u00f6n\u00fcml\u00fc kommunikasiya \u00f6n\u0259mli vasit\u0259l\u0259rd\u0259n biridir. M\u00fc\u015ft\u0259ril\u0259r art\u0131q buna \u00e7ox h\u0259ssas yana\u015f\u0131rlar. X\u00fcsus\u0259n d\u0259, m\u0259\u015fhur markalar\u0131n inki\u015faf\u0131, d\u0259y\u0259r prinsipl\u0259ri \u00f6n\u0259mli oldu\u011fundan, m\u00fc\u015ft\u0259ril\u0259rin r\u0259yl\u0259rini n\u0259z\u0259r\u0259 almal\u0131d\u0131rlar. M\u00fc\u015ft\u0259ril\u0259r h\u0259qiqi, dayan\u0131ql\u0131 v\u0259 davaml\u0131 markalarla \u0259m\u0259kda\u015fl\u0131q etm\u0259k ist\u0259yirl\u0259r. Qiym\u0259t endirimind\u0259 yaln\u0131\u015f kommunikasiya ed\u0259n, \u201c80 faiz endirim\u201d yaz\u0131b, bunu yaln\u0131z 4 m\u0259hsula aid ed\u0259n v\u0259 s. hiyl\u0259l\u0259r\u0259 \u0259l atan \u015firk\u0259tl\u0259r al\u0131c\u0131n\u0131 ma\u011fazaya q\u0259d\u0259r g\u0259tir\u0259 bil\u0259rl\u0259r. Sonrak\u0131 m\u0259rh\u0259l\u0259d\u0259 art\u0131q bu al\u0131c\u0131lar\u0131n ciddi naraz\u0131l\u0131\u011f\u0131na s\u0259b\u0259b olur. N\u0259tic\u0259d\u0259 ma\u011faza \u00f6z m\u00fc\u015ft\u0259ril\u0259rini itirm\u0259y\u0259 ba\u015flay\u0131r\u201d.<\/em><\/p>\n\n\n\n

Qiym\u0259tl\u0259rd\u0259 \u201c99 q\u0259pik\u201d t\u0259l\u0259si<\/strong><\/p>\n\n\n\n

Ma\u011fazaya m\u00fc\u015ft\u0259ril\u0259ri c\u0259lb etm\u0259yin dig\u0259r yolu is\u0259 99 q\u0259pik hiyl\u0259sidir. Son ill\u0259rd\u0259 ist\u0259r geyim, ist\u0259r texnika, ist\u0259rs\u0259 d\u0259 \u0259rzaq d\u00fckanlar\u0131nda bel\u0259 qiym\u0259tl\u0259r\u0259 \u00e7ox rast g\u0259lirik. M\u0259s\u0259l\u0259n, 9 manat 99 q\u0259pik v\u0259 yaxud 49 manat 99 q\u0259pik… Y\u0259ni, m\u0259hsulun qiym\u0259tinin sonu 99 q\u0259pikl\u0259 bitir.<\/p>\n\n\n

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Foto-kollaj: Meydan TV<\/figcaption><\/figure>\n<\/div>\n\n\n

Psixoloqlar hesab edirl\u0259r ki, bel\u0259 qiym\u0259tl\u0259r al\u0131c\u0131lar\u0131n fikrini d\u0259yi\u015fdirm\u0259y\u0259 y\u00f6n\u0259l\u0259n sad\u0259 marketinq hiyl\u0259sidir. \u018fks\u0259r al\u0131c\u0131lar da bu hiyl\u0259nin toruna \u00e7ox rahat d\u00fc\u015f\u00fcrl\u0259r. N\u0259tic\u0259d\u0259 al\u0131c\u0131 aldan\u0131r, ma\u011faza sahibi is\u0259 qazan\u0131r. Burada \u0259sas m\u0259qs\u0259d 1 q\u0259pikl\u0259rd\u0259n qazanc \u0259ld\u0259 etm\u0259k deyil, al\u0131c\u0131lara psixoloji t\u0259sir g\u00f6st\u0259rm\u0259k, onlar\u0131n fikrini onluqlardan yay\u0131nd\u0131rmaqd\u0131r. M\u0259s\u0259l\u0259n, 29 manat 99 q\u0259piy\u0259 sat\u0131lan k\u00f6yn\u0259yi he\u00e7 kim 30 manat kimi q\u0259bul etmir. H\u0259r k\u0259s 29 r\u0259q\u0259min\u0259 fokuslan\u0131r.<\/p>\n\n\n\n

Al\u0131c\u0131n\u0131 \u00e7a\u015fd\u0131ran \u201cmarketinq siyas\u0259ti\u201d<\/strong><\/p>\n\n\n\n

Marketoloq M\u00fc\u015fviq \u0130sk\u0259nd\u0259rlinin s\u00f6zl\u0259rin\u0259 g\u00f6r\u0259, \u0259slind\u0259, \u201c9 v\u0259 1 r\u0259q\u0259m daha a\u015fa\u011f\u0131 siyas\u0259ti\u201d Amerika iqtisadiyyat\u0131ndan g\u0259lib. M\u0259qs\u0259d daha az vergi \u00f6d\u0259m\u0259k olub.<\/p>\n\n\n\n

\u201c\u018fvv\u0259ll\u0259r verginin tutulma nisb\u0259tin\u0259 g\u00f6r\u0259, y\u0259ni, iri h\u0259cmli r\u0259q\u0259ml\u0259r daha \u00e7ox, ondan a\u015fa\u011f\u0131 r\u0259q\u0259ml\u0259r is\u0259 daha az vergiy\u0259 c\u0259lb olundu\u011fundan maliyy\u0259\u00e7il\u0259r bel\u0259 bir yola \u0259l at\u0131blar. Daha az vergi \u00f6d\u0259m\u0259k \u00fc\u00e7\u00fcn qiym\u0259ti daha az g\u00f6st\u0259rm\u0259k \u0259n\u0259n\u0259si, sonradan marketinq \u00fc\u00e7\u00fcn u\u011furlu bir sat\u0131\u015f siyas\u0259tin\u0259 \u00e7evrilib\u201d,<\/em> – M. \u0130sk\u0259nd\u0259rli bildirib.<\/p>\n\n\n

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Foto: Meydan TV<\/figcaption><\/figure>\n<\/div>\n\n\n

M\u00fct\u0259x\u0259ssisl\u0259r deyir ki, Az\u0259rbaycanda bir \u00e7ox al\u0131\u015f-veri\u015f m\u0259rk\u0259zl\u0259rind\u0259 \u0259sas\u0259n, 30-80% aras\u0131nda d\u0259yi\u015f\u0259n endiriml\u0259r d\u0259f\u0259l\u0259rl\u0259 y\u00fcks\u0259k qiym\u0259tl\u0259rl\u0259 sat\u0131lan mallara t\u0259tbiq olunur. Mallar\u0131n \u00fcz\u0259rind\u0259 endirimd\u0259n \u0259vv\u0259lki v\u0259 sonrak\u0131 qiym\u0259tl\u0259rin m\u00fcqayis\u0259li \u015f\u0259kild\u0259 g\u00f6st\u0259rilm\u0259si b\u0259zi hallarda istehlak\u00e7\u0131n\u0131n \u00e7a\u015fd\u0131r\u0131lmas\u0131 m\u0259qs\u0259dini g\u00fcd\u00fcr.<\/p>\n\n\n\n

Bu s\u0259b\u0259bd\u0259n d\u0259 al\u0131c\u0131lara t\u00f6vsiy\u0259 edirl\u0259r ki, f\u0131r\u0131ldaq\u00e7\u0131l\u0131qlar\u0131n toruna d\u00fc\u015fm\u0259m\u0259k \u00fc\u00e7\u00fcn endirimli mal alanda diqq\u0259tli olsunlar. Almaq ist\u0259dikl\u0259ri m\u0259hsulun qiym\u0259tini \u0259vv\u0259lc\u0259d\u0259n \u00f6zl\u0259rind\u0259 qeyd etsinl\u0259r ki, 11.11, \u201cQara c\u00fcm\u0259\u201d v\u0259 dig\u0259r kampaniyalar zaman\u0131 qiym\u0259ti m\u00fcqayis\u0259 edib, h\u0259min m\u0259hsula h\u0259qiq\u0259t\u0259n d\u0259 endirim edilib-edilm\u0259diyini m\u00fc\u0259yy\u0259nl\u0259\u015fdir\u0259 bilsinl\u0259r.<\/p>\n","protected":false},"excerpt":{"rendered":"

Noyabr ay\u0131n\u0131n endirim kampaniyalar\u0131 ba\u015flad\u0131 Al\u0131\u015f-veri\u015f h\u0259v\u0259skarlar\u0131n\u0131n h\u0259y\u0259canla g\u00f6zl\u0259diyi noyabr … <\/p>\n

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