\n
\n \u00c7oxunun b\u0259h-b\u0259hl\u0259 al\u0131b geyindiyi paltarlar b\u0259z\u0259n insanlar\u0131n qan\u0131 bahas\u0131na ba\u015fa g\u0259lir
\n <\/i>\n<\/p>\n
\n Bel\u0259 deyilir ki, isve\u00e7lil\u0259r anadang\u0259lm\u0259 minimalistdirl\u0259r, laqom, y\u0259ni – n\u0259 az, n\u0259 \u00e7ox prinsipi il\u0259 ya\u015famaq onlar\u0131n qanlar\u0131nda-canlar\u0131ndad\u0131r. Frans\u0131zlar v\u0259 italyanlar is\u0259 \u0259ksin\u0259, \u00f6zl\u0259rini \u00e7ox d\u0259bli say\u0131rlar. El\u0259 buna g\u00f6r\u0259dir ki, Paris, Roma, Milan kimi \u015f\u0259h\u0259rl\u0259r y\u00fcks\u0259k moda paytaxtlar\u0131 hesab edilir. Az\u0259rbaycanl\u0131lar da modabazl\u0131qda italyan v\u0259 frans\u0131zlardan he\u00e7 d\u0259 geri qalm\u0131r.\n<\/p>\n
\n \u201cN\u0259 q\u0259d\u0259r \u00e7ox geyimin varsa, o q\u0259d\u0259r varl\u0131 v\u0259 d\u0259bli g\u00f6r\u00fcn\u00fcrs\u0259n\u201d, – kimi yana\u015fma, \u0259slind\u0259, yaln\u0131z az\u0259rbaycanl\u0131lara xas x\u00fcsusiyy\u0259t deyil. Bu tendensiya b\u00f6y\u00fck kapitalist \u00f6lk\u0259l\u0259ri t\u0259r\u0259find\u0259n d\u00fcnyaya dikt\u0259 olunan maliyy\u0259 siyas\u0259tidir.\n<\/p>\n
\n
\n \u0130nsanlarda geyim almaq al\u0131\u015fqanl\u0131\u011f\u0131n\u0131 nec\u0259 yarad\u0131rlar?
\n <\/b>\n<\/p>\n
\n \u201cS\u00fcr\u0259tli d\u0259b\u201d brendl\u0259ri h\u0259min maliyy\u0259 siyas\u0259tinin \u0259sas konsepsiyas\u0131d\u0131r v\u0259 normal moda evl\u0259rind\u0259n f\u0259rqli olaraq, ild\u0259 iki d\u0259f\u0259 yox, \u00fc\u00e7 h\u0259ft\u0259d\u0259 bir yeni paltarlar i\u015fl\u0259yib sat\u0131\u015fa \u00e7\u0131xar\u0131r. Bu da istehlak\u00e7\u0131larda laz\u0131m oldu-olmad\u0131 geyim almaq al\u0131\u015fqanl\u0131\u011f\u0131 yarad\u0131r.\n<\/p>\n
\n Bel\u0259 bir sual yaran\u0131r: \u201cS\u00fcr\u0259tli d\u0259b\u201d istehsal\u00e7\u0131lar\u0131 modayla nec\u0259 ayaqla\u015f\u0131r? Burada lokomotiv rolunu yuxar\u0131da adlar\u0131n\u0131 sadalad\u0131\u011f\u0131m\u0131z \u015f\u0259h\u0259rl\u0259rd\u0259 ke\u00e7iril\u0259n y\u00fcks\u0259k moda h\u0259ft\u0259l\u0259ri oynay\u0131r. H\u0259min n\u00fcmayi\u015fl\u0259rd\u0259 geyiml\u0259r t\u0259qdim edilir, yeni d\u0259bin nec\u0259, hans\u0131 istiqam\u0259td\u0259 d\u0259yi\u015f\u0259c\u0259yi g\u00f6st\u0259rilir. \u201cS\u00fcr\u0259tli d\u0259b\u201d istehsal\u00e7\u0131lar\u0131 da h\u0259min ideyalar \u0259sas\u0131nda a\u015fa\u011f\u0131 kateqoriyal\u0131 ucuz v\u0259 keyfiyy\u0259tsiz geyiml\u0259r haz\u0131rlayaraq d\u00fcnya bazarlar\u0131na \u00e7\u0131xar\u0131rlar.\n<\/p>\n
\n
\n \u00dc\u00e7\u00fcnc\u00fc d\u00fcnya \u00f6lk\u0259l\u0259ri \u0259halisinin qan\u0131 bahas\u0131na ba\u015fa g\u0259l\u0259n brendl\u0259r
\n <\/b>\n<\/p>\n
\n H\u0259min geyiml\u0259ri alan istehlak\u00e7\u0131lar\u0131n \u0259ks\u0259riyy\u0259ti bilmir ki, \u201cS\u00fcr\u0259tli d\u0259b\u201d s\u0259nayesinin istehsal\u0131 Asiya v\u0259 dig\u0259r \u00e7ox kas\u0131b \u00fc\u00e7\u00fcnc\u00fc d\u00fcnya \u00f6lk\u0259l\u0259rind\u0259 c\u0259ml\u0259\u015fib. \u201cZara\u201d v\u0259 \u201cMango\u201d \u0130spaniyan\u0131n \u201cfast fashion\u201d brendl\u0259ri olsa da, geyiml\u0259r Banqlade\u015f fabrikl\u0259rind\u0259 tikilir. Brend sahibl\u0259ri fabrikl\u0259r\u0259 \u0259n ucuz qiym\u0259tl\u0259ri t\u0259klif edirl\u0259r, r\u0259hb\u0259rlik is\u0259 deyil\u0259n qiym\u0259tl\u0259 raz\u0131la\u015fmaq m\u0259cburiyy\u0259tind\u0259 qal\u0131r. Bel\u0259 olan t\u0259qdird\u0259 s\u0259h\u0259rd\u0259n-ax\u015famad\u0259k i\u015fl\u0259y\u0259n adamlara g\u00fcn\u0259muzd iki dollar m\u0259vacib verilir. Banqlade\u015fd\u0259, Kambocada a\u011f\u0131r \u015f\u0259rtl\u0259r alt\u0131nda \u201cSweating system\u201d istismar\u0131na m\u0259ruz qalaraq i\u015fl\u0259y\u0259n adamlar, buna tez-tez etiraz ets\u0259l\u0259r d\u0259, fiziki v\u0259 m\u0259n\u0259vi t\u0259zyiql\u0259r g\u00f6st\u0259ril\u0259r\u0259k susdurulurlar. Efiopiyada da v\u0259ziyy\u0259t eynidir, tiki\u015f fabrikl\u0259rind\u0259 muzdlu \u00e7al\u0131\u015fan i\u015f\u00e7il\u0259r\u0259 h\u0259ft\u0259d\u0259 yeddi dollardan da az \u0259m\u0259khaqq\u0131 verilir. 2013-c\u00fc ild\u0259 Banqlade\u015fin paytaxt\u0131 Dakkada bir ne\u00e7\u0259 paltar istehsal\u0131 fabrikinin yerl\u0259\u015fdiyi \u00e7oxm\u0259rt\u0259b\u0259li \u201cRana Plaza\u201dn\u0131n \u00e7\u00f6km\u0259si n\u0259tic\u0259sind\u0259 mind\u0259n \u00e7ox insan h\u0259lak olub v\u0259 \u00f6m\u00fcrl\u00fck \u0259lil qal\u0131b. Bir s\u00f6zl\u0259, \u00e7oxunun b\u0259h-b\u0259hl\u0259 al\u0131b geyindiyi paltarlar h\u0259min insanlar\u0131n qan\u0131 bahas\u0131na ba\u015fa g\u0259lir.\n<\/p>\n
\n
\n \u201cS\u00fcr\u0259tli d\u0259b\u201d siyas\u0259tinin yaratd\u0131\u011f\u0131 \u00f6l\u00fcmc\u00fcl x\u0259st\u0259likl\u0259r
\n <\/b>\n<\/p>\n
\n D\u00fcnya geyim s\u0259nayesinin bu maliyy\u0259 siyas\u0259ti, qlobal ekoloji \u00e7irkl\u0259nm\u0259 v\u0259 yaxud da geni modivikasiya olunmu\u015f qidalar\u0131n t\u0259hl\u00fck\u0259si kimi aktual m\u00f6vzularla eyni s\u0131rada m\u00fczakir\u0259 edilmir, m\u0259qs\u0259dli \u015f\u0259kild\u0259 k\u0259narda qal\u0131r. Halbuki, h\u0259min probleml\u0259rl\u0259 s\u0131x \u0259laq\u0259lidir.\n<\/p>\n
\n Bu m\u0259s\u0259l\u0259y\u0259 rejissor Endryu Morqan \u201cThe True Cost\u201d s\u0259n\u0259dli filmind\u0259 geni\u015f, h\u0259rt\u0259r\u0259fli toxunub. Filmd\u0259 g\u00f6st\u0259rilir ki, b\u00fct\u00fcn d\u00fcnyada istehsal\u00e7\u0131lar\u0131n pul, istehlak\u00e7\u0131lar\u0131n is\u0259 d\u0259b acg\u00f6zl\u00fcy\u00fcn\u00fc, planetin v\u0259 onun \u00e7ox kas\u0131b ya\u015fayan sakinl\u0259ri h\u0259yatlar\u0131 bahas\u0131na \u00f6d\u0259yirl\u0259r.\n<\/p>\n
\n Rejissor filmi \u00e7\u0259km\u0259k \u00fc\u00e7\u00fcn d\u00fcnyan\u0131n bir s\u0131ra d\u0259b paytaxtlar\u0131nda olub, h\u0259m\u00e7inin ucuz geyiml\u0259rin istehsal edildiyi fabrikl\u0259rd\u0259 \u00e7\u0259kili\u015f aparark\u0259n, bu biznesin p\u0259rd\u0259arxas\u0131nda ba\u015f ver\u0259nl\u0259ri \u00f6z g\u00f6zl\u0259ri il\u0259 g\u00f6r\u00fcb.\n<\/p>\n
\n Q\u0259rbin \u201cS\u00fcr\u0259tli d\u0259b\u201d konsepsiyas\u0131 il\u0259 i\u015fl\u0259y\u0259n b\u00f6y\u00fck geyim brendl\u0259rinin ucuz v\u0259 t\u0259hl\u00fck\u0259li xammallardan \u0259ld\u0259 etdiyi paltarlar, kimy\u0259vi v\u0259 dig\u0259r m\u00fcdaxil\u0259l\u0259r\u0259 m\u0259ruz qald\u0131\u011f\u0131 \u00fc\u00e7\u00fcn x\u0259r\u00e7\u0259ng v\u0259 ba\u015fqa \u00f6l\u00fcmc\u00fcl x\u0259st\u0259likl\u0259rin artmas\u0131na s\u0259b\u0259b olmas\u0131 m\u0259s\u0259l\u0259si d\u0259 filmin aktual m\u00f6vzular\u0131ndand\u0131r.\n<\/p>\n
\n
\n \u201cBrendl\u0259rin r\u0259ngl\u0259nm\u0259sind\u0259 a\u011f\u0131r metallardan istifad\u0259 edilir\u201d
\n <\/b>\n<\/p>\n
\n Azad \u0130stehlak\u00e7\u0131lar Birliyinin s\u0259dri Eyyub H\u00fcseynov Meydan TV-y\u0259 bildirir ki, bu sistem bil\u0259r\u0259kd\u0259n yaradanlar insanlar\u0131n istehlak h\u0259risin\u0259 \u00e7evrilm\u0259sini ist\u0259yirl\u0259r:\n<\/p>\n
\n \u201cB\u00fct\u00fcn d\u00fcnyada kapitalizm c\u0259miyy\u0259tind\u0259 istehlakmaniya h\u00f6km s\u00fcr\u00fcr v\u0259 bunu getdikc\u0259 d\u0259 art\u0131r\u0131rlar. Art\u0131q insanlar bir ne\u00e7\u0259 geyiml\u0259 kifay\u0259tl\u0259nmirl\u0259r. \u018fg\u0259r ayaqqab\u0131 k\u00f6hn\u0259libs\u0259, t\u0259mir\u0259 verilmir, tullan\u0131l\u0131r, \u0259v\u0259zin\u0259 yenisi al\u0131n\u0131r. D\u00fc\u015f\u00fcn\u00fcr\u0259m ki, bu, ilk n\u00f6vb\u0259d\u0259 istehlak\u00e7\u0131lar\u0131n psixologiyas\u0131na z\u0259r\u0259r verir. T\u0259\u0259ss\u00fcfl\u0259r olsun ki, bu sistemi Az\u0259rbaycanda da t\u0259tbiq etm\u0259y\u0259 \u00e7al\u0131\u015f\u0131rlar.\n<\/p>\n
\n \u201cS\u00fcr\u0259tli d\u0259b\u201d geyiml\u0259rinin r\u0259ngl\u0259nm\u0259sind\u0259 a\u011f\u0131r metallardan istifad\u0259 olunur. H\u0259min a\u011f\u0131r metallar da t\u0259dric\u0259n istehlak\u00e7\u0131lar\u0131n orqanizmin\u0259 ke\u00e7ir, x\u0259st\u0259likl\u0259r yarad\u0131r. M\u0259n t\u00f6vsiy\u0259 ed\u0259rdim ki, az\u0259rbaycanl\u0131lar istehlakmaniyadan, yalan\u00e7\u0131 c\u0259lbedici d\u0259bd\u0259n uzaq olsunlar. Onlar bununla h\u0259m d\u0259 t\u0259dric\u0259n ba\u015f ver\u0259n z\u0259h\u0259rl\u0259nm\u0259nin qurban\u0131 olmaqdan qurtularlar. Biz bilm\u0259liyik ki, kapitalizm c\u0259miyy\u0259ti pul qazanmaq \u00fc\u00e7\u00fcn insanlara n\u0259 g\u0259ldi s\u0131r\u0131y\u0131r\u201d.\n<\/p>\n
\n
\n \u201cBu i\u015f b\u00f6y\u00fck biznes\u0259 \u00e7evrilib, qar\u015f\u0131s\u0131n\u0131 almaq m\u00fcmk\u00fcn deyil\u201d
\n <\/b>\n<\/p>\n
\n Modelyer F\u0259xriyy\u0259 X\u0259l\u0259fova hesab edir ki, istehlak\u00e7\u0131lar\u0131n geyim\u0259 olan a\u015f\u0131r\u0131 t\u0259labat\u0131 \u201cS\u00fcr\u0259tli d\u0259b\u201d sistemini formala\u015fd\u0131r\u0131b. O, Meydan TV-y\u0259 deyir ki, b\u00fct\u00fcn d\u00fcnyada ba\u015f ver\u0259n prosesin qar\u015f\u0131s\u0131n\u0131 almaq \u00e7\u0259tindir:\n<\/p>\n
\n \u201cD\u00fcnya \u0259halisi \u00e7ox art\u0131b, bel\u0259 olan halda geyim istehsal edib, t\u0259labat\u0131 \u00f6d\u0259m\u0259k laz\u0131md\u0131r. Y\u0259ni c\u0259miyy\u0259tin geyim\u0259 ehtiyac\u0131 olmasa, istehsal da olmaz. Bu z\u0259ncird\u0259 bir ne\u00e7\u0259 hiss\u0259l\u0259r var, geyimi istehsal ed\u0259n fabrik, topdan sat\u0131\u015fla m\u0259\u015f\u011ful olan \u015firk\u0259tl\u0259r, bir d\u0259 ma\u011fazalar. Y\u0259ni bu \u00fc\u00e7 kateqoriyada c\u0259ml\u0259\u015f\u0259n adamlar pul qazanmaq ist\u0259yirl\u0259r. Bu i\u015f b\u00f6y\u00fck bir biznes\u0259 \u00e7evrilib, qar\u015f\u0131s\u0131n\u0131 almaq m\u00fcmk\u00fcn deyil. \u00c7\u0131x\u0131\u015f yolu m\u00fc\u0259yy\u0259n m\u0259nada var. \u0130stifad\u0259\u00e7il\u0259r\u0259 h\u0259mi\u015f\u0259 m\u0259sl\u0259h\u0259t g\u00f6r\u00fcr\u0259m ki, alacaqlar\u0131 geyimin \u00fcz\u0259rind\u0259ki etiket\u0259 diqq\u0259tl\u0259 fikir versinl\u0259r. Paltar\u0131n \u00fcst\u00fcnd\u0259 istehsal olundu\u011fu \u00f6lk\u0259, barkodu v\u0259 yaxud \u0259lav\u0259 m\u0259lumatlar yaz\u0131lmay\u0131bsa, onu almaq olmaz. Ekoloji t\u0259miz mallar\u0131n etiketl\u0259rind\u0259 b\u00fct\u00fcn m\u0259lumatlar olur, h\u0259tta elektron \u00fcnvanlar da qeyd edilir, bel\u0259 geyiml\u0259r\u0259 etibar etm\u0259k olar. B\u0259z\u0259n g\u00f6r\u00fcrs\u0259n ki, paltar\u0131n \u00fcz\u0259rind\u0259 he\u00e7 bir m\u0259lumat yoxdur, adi bir etiketdir, uydurma brend ad\u0131d\u0131r. Bel\u0259 olan halda geyim\u0259 \u015f\u00fcbh\u0259yl\u0259 yana\u015fmaq laz\u0131md\u0131r\u201d.\n<\/p>\n
\n \u201cS\u00fcr\u0259tli d\u0259b\u201d brendl\u0259ri art\u0131q uzun ill\u0259rdir ki, Az\u0259rbaycana da ayaq a\u00e7\u0131b. Qiym\u0259ti \u00fc\u00e7-d\u00f6rd dollara olan bu brendl\u0259rin geyiml\u0259ri, dig\u0259r \u00f6lk\u0259l\u0259rd\u0259 \u00e7ox ucuz sat\u0131ld\u0131\u011f\u0131 halda, Az\u0259rbaycanda 100-200 manatad\u0131r.<\/p>\n","protected":false},"excerpt":{"rendered":"
\u00c7oxunun b\u0259h-b\u0259hl\u0259 al\u0131b geyindiyi paltarlar b\u0259z\u0259n insanlar\u0131n qan\u0131 bahas\u0131na ba\u015fa g\u0259lir<\/p>\n","protected":false},"author":11,"featured_media":131051,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[52],"tags":[],"class_list":["post-197377","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-medeniyyet","infinite-scroll-item","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33","no-featured-image-padding"],"acf":[],"yoast_head":"\n